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Lessons from Wal-Mart and Carrefour in Entering the Asian Retail Market
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This 4 page paper examines the lessons which can be learnt by retailers from the cases of Wal-Mart and Carrefour and their there entrance into the Asian markets, considering the strategies which were utilized to learn about and adapt to these culturally divergent markets. The bibliography cites 3 sources.
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Pages:
4
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Filename:TS14_TEwalasia.rtf |
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Paper Title:
Lessons from Wal-Mart and Carrefour in Entering the Asian Retail Market
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