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Liquid Candy Wars / Coca-Cola Versus Pepsi
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Essays on Advertising research papers
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6 pages in length. It is a well-known fact that Coca-Cola and Pepsi have gone head to head in competitive business for many years, and have struggled to lure the consumer away from each other. Although Coca-Cola has maintained a healthy lead over Pepsi, Pepsi is in fact becoming a formidable opponent. This paper examines the tactics used by Coca-Cola and Pepsi and looks at the diverse strategy used to attract the attention of the customer. Bibliography lists 6 sources.
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Pages:
6
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Filename:D0_JGAcolas.rtf |
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Paper Title:
Liquid Candy Wars / Coca-Cola Versus Pepsi
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