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Loyalty in the UK Supermarket Industry; How Can Sainsbury Compete?
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This 30 page paper looks at the way loyalty is gained and retained by supermarkets in the UK grocery sector with the aim of helping J Sainsbury gain market share. The paper presents a literature review looking at loyalty schemes including a section that consider how and why Tesco has been able to gain higher levels of loyalty than other supermarkets. The paper then presents some potential primary research identifying the way loyalty is maintained. The bibliography cites 20 sources.
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Pages:
30
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Filename:TS14_TEsainsloy.rtf |
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Paper Title:
Loyalty in the UK Supermarket Industry; How Can Sainsbury Compete?
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