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MEDIA AND ITS IMPACT ON BUSINESS
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Mass Media Essay research papers
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This 10-page paper examines the impact of the media (television, radio, newspapers and magazines) on corporate America and business industries. The examples cited dealing with media influence include the rise and fall of Enron (and the media's role); how media tarnishes the reputation of the insurance industry and a case study about the importance of business honesty during a PR crisis. Bibliography lists 5 sources.
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Pages:
10
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Filename:D0_MTmedbus.rtf |
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Paper Title:
MEDIA AND ITS IMPACT ON BUSINESS
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