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Management and Communication in International Hospitality
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A 22 page paper
discussing trends in management with emphasis on the need to encourage and maintain
open communication between all departments at all levels. Marketers, those armed with
theory and techniques of market research and versed in the art of asking questions,
frequently are guilty of trying to figure out what customers want yet forget to simply ask
them. Hoteliers would be well-advised to encourage communication between all
departments; empower front line workers to be better able to meet customers' needs; and
above all, remember to listen to each. The annotated bibliography lists 11 sources.
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Pages:
22
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Filename:CC6_KShotelMgmt.wps |
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Paper Title:
Management and Communication in International Hospitality
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