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Managing Internet Marketing Information
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The following document can be e-mailed to you TODAY! |
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[
send me this term paper
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An 11 page paper discussing various data
mining techniques and their applicability to marketing tasks. The paper examines searching
newsgroups postings, web mining and opt-in email lists as workable approaches to gaining
consumer information for the purpose of more narrowly targeting the Internet consumer. It
recommends a combination of web mining and opt-in lists as a realistic and cost effective
method of gaining valuable consumer information without entering the world of spam.
Bibliography lists 12 sources.
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Pages:
11
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Filename:CC6_KSdataMine.rtf |
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Paper Title:
Managing Internet Marketing Information
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