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Managing Internet Marketing Information - Part 2
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Theory of Knowledge Essay research papers
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A 10 page paper discussing the
rationale and methods of building an opt-in mailing list. Data mining is a growing area of
interest and use, but it is still not as pervasive as is the issue of privacy on the Internet.
Most marketers have no sinister intent, of course, but consumers are still uncomfortable
with leaving electronic trails and the ubiquitous "cookies." When asked, many are more
than happy to give their opinions, and the possibility of winning a substantial prize enables
them to rationalize the time it takes to answer a few questions. From the consumer's
perspective, the overriding factor is that he is asked to participate, rather than included
without his knowledge or consent. Bibliography lists 13 sources.
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Pages:
10
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Filename:CC6_KSdataMine2.wps |
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Paper Title:
Managing Internet Marketing Information - Part 2
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