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Manchester United as an International Business
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This 44 page paper looks at Manchester United and consider the way in which it is marketed and looks at Singapore as a target market. The paper conducts a PEST analysis of the potential location and then analyses the industry with Porters Five Forces Models. The marketing and general operations and practices of Manchester United are then examined using a SWOT analysis the BCG matrix as well as a product lifecycle analysis. The paper then considers the marketing strategies and how they have been introduced and implemented before making recommendations for the future. The bibliography cites 28 sources.
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Pages:
44
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Filename:TS14_TEmanut1.rtf |
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Paper Title:
Manchester United as an International Business
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