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Market Entry Choices for Apple Entering China
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This 3 page paper considers a scenario in which Apple have not yet entered the Chinese market with their iPads and iPhones. The paper considers the most appropriate market entry method for the organization and provides advice on the way market entry should be undertaken. The device incorporates lessons which can be learned from the experiences of Google within the Chinese market. The bibliography cites 3 sources.
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Pages:
3
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Filename:TS14_TEaplchina.doc |
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Paper Title:
Market Entry Choices for Apple Entering China
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