Market Position;

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Market Position;

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This 10 page paper looks at the five generic market positions a company may occupy either through choice or as a result of circumstances. For each of these positions; dominant market leader, non-dominant market leader, non-dominant challenger, non-dominant follower and non-dominant specialist an example company is examined to give a greater insight to the meaning of the terms and how the market operates in a practical and realistic sense. The bibliography cites 5 sources.

Pages: 10

Filename:TS14_TEmarpos.wps

Paper Title: Market Position;

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