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Market Position;
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Management Theories research papers
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This 10 page paper looks at the five generic market positions a company may occupy either through choice or as a result of circumstances. For each of these positions; dominant market leader, non-dominant market leader, non-dominant challenger, non-dominant follower and non-dominant specialist an example company is examined to give a greater insight to the meaning of the terms and how the market operates in a practical and realistic sense. The bibliography cites 5 sources.
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Pages:
10
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Filename:TS14_TEmarpos.wps |
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Paper Title:
Market Position;
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