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Market Segmentation by Art Weinstein
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3 pages in length. Compares the title book to that of Ogilvy on Advertising by David Ogilvy and The Marketing Imagination by Theodore Levitt. The focus of this book is on the target market and how to discover it.
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Pages:
3
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Filename:D0_JGAogilv2.wps |
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Paper Title:
Market Segmentation by Art Weinstein
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