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Marketing America Online
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Technical Writing Services research papers
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A 5 page paper discussing AOL's marketing efforts, both to potential subscribers and as an advertising outlet for others. Subscribers deride it; advertisers protect their relationship with the service by making only guarded comments; and now AOL's fortunes have changed to the point that CEO Steve Case and his senior managers can afford to be as arrogant as they please. AOL is the ISP of 60% of home Internet users. Other ISPs are playing catch-up to AOL: a new Internet user signs up every two seconds, and the majority choose AOL as their point of entry to the Internet. Bibliography lists 4 sources.
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Pages:
5
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Filename:CC6_KSaolrps.wps |
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Paper Title:
Marketing America Online
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