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Marketing Audit of Target
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Business Marketing Case Study research papers
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This 20 page paper examines the well known US retailer Target, who also owns the Super Target stores as well as Mervyns and Marshall Fields. The paper undertakes an environmental analysis, looking at the use of technology, the customers, the competitors such as Wal-Mart and the different approaches to the market. The paper then looks at the marketing of Target using the 4 P’s. The bibliography cites 15 sources.
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Pages:
20
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Filename:TS14_TEtrgtaudit.rtf |
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Paper Title:
Marketing Audit of Target
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