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Marketing CasaComputer in Morocco
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International Business Essay research papers
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A 27 page paper presenting a plan for marketing
US-made computers in Morocco. The Moroccan market appears to be a favorable one for
the company to enter. It is growing dynamically, and the government is committed to
supporting that dynamic growth rather than discourage it through antiquated perspectives
as is so common among other developing economies. The country is politically stable and
modernized its banking, tax and corporate laws nearly a decade ago. The paper discusses
marketing and product issues in detail including even such items as container labeling
requirements for customs. Distribution is discussed in depth, including shipping options
both to and within Morocco. The paper includes a profit and loss statement for the first and
fifth year, and an appendix with graphic economic indicators. Bibliography lists 17 sources.
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Pages:
27
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Filename:CC6_KSMorocco.wps |
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Paper Title:
Marketing CasaComputer in Morocco
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