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Marketing Case Study; Beauty Products (Singapore) Ltd and the S&S Skincare Range
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This 20 page paper is based on a case study supplied by the student. Using marketing and related theories the writer examines the position and source of the difficulties of S&S skincare products and critiques the existing marketing approach. Issues discussed include the segmentation of the market, identification of the target, positioning, influencing the purchase process as well as differentiation and branding. The bibliography cites 10 sources.
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Pages:
20
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Filename:TS14_TESSskin.rtf |
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Paper Title:
Marketing Case Study; Beauty Products (Singapore) Ltd and the S&S Skincare Range
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