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Marketing Compaq in the Global Market
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A 21-page paper discussing strategies for Compaq to target potential home computer users in economies that are nearly developed, but have not yet attained fully developed standing. Compaq's retail opportunities have
been eroded in the US by the commoditization of the PC, but computers are much newer in many parts of the world. The company does not face an opportunity to repeat its
astounding periods of growth as in the early years by entering into these new markets, but it does have opportunity to greatly increase revenues and extending the life of its current
products. Bibliography lists 19 sources.
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Pages:
21
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Filename:CC6_KScomqMktg.wps |
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Paper Title:
Marketing Compaq in the Global Market
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