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Marketing Considerations for HSBC
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Consumer Behavior Articles research papers
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This 18 page paper is written in four parts. The first part looks at the use of a marketing audit, discussing what it is, why it is useful and how it may be of value to a bank such as HSBC. The second part of the paper considers why it is important that firms innovate and applies this to the banking industry,. The third part of the paper suggests a new marketing plan for HSBC and the last part of the paper looks at ethics in marketing, how two other firms; McDonalds and Walls Ice-cream can dealt with ethics and then considers the important of ethics in marketing banks. The bibliography cites 11 sources.
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Pages:
18
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Filename:TS14_TEHSBCmark.rtf |
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Paper Title:
Marketing Considerations for HSBC
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