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Marketing Efforts at Public Broadcasting Service
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Business and Management research papers
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An 8 page paper discussing PBS' courtship of corporate sponsors and individual contributors. Public broadcasting is not unique to the US;
several European countries and Australia also support similar services but the US version is the only one not totally supported by the government. The paper discusses aspects of PBS' marketing and why sponsorship is attractive to corporate entities. It provides a means by which they can
claim corporate social responsibility while simultaneously reaching the typical viewer who is older, female, with above-average income and education, and rarely watches commercial
channels. Bibliography lists 6 sources.
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Pages:
8
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Filename:CC6_KS-PBS.doc |
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Paper Title:
Marketing Efforts at Public Broadcasting Service
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