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Marketing Gucci; Existing and Potential Future Practices
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This 10 page paper is written in two parts. The first part examines the past and current marketing practices of Gucci and how the marketing strategy was determined and implemented. The second part of the paper looks at what marketing strategies and practices that may be adopted in the future by considering the target market and how the company can be presented to this market. The bibliography cites 15 sources.
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Pages:
10
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Filename:TS14_TEmkgucci.rtf |
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Paper Title:
Marketing Gucci; Existing and Potential Future Practices
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