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Marketing Hilton Hotels
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A 6 page paper discussing the marketing climate for the global chain. The chain set out to change their image a decade ago, and they did each component perfectly in keeping the best and discarding the worn and shabby. But at Hilton, image is not only a shell of a picture but a reflection of the true nature of the enterprise and serves as an indicator of what the company is and what the traveler can expect. Surprises are not always welcome in traveling, and Hilton ensures that all the surprises are good ones. Bibliography lists 12 sources.
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Pages:
6
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Filename:D0_Hiltonds.wps |
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Paper Title:
Marketing Hilton Hotels
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