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Marketing Home Health Care

 
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Marketing Home Health Care

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A 5 page paper discussing the growth in demand for home health care services and the effects of the continuing labor shortage for such service. The paper reports on an interview with a local marketer of home health services and a visit to a facility within the community where information on home health service is available. The most trying aspect of finding a home health provider from the customer's standpoint still is affordability and third-party payer's willingness to contribute to the expense. Bibliography lists 7 sources.
Pages: 5
Filename:CC6_KShlthCareMkt.wps
Paper Title: Marketing Home Health Care
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