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Marketing Is Not a Battle of Products; It Is a Battle of Perceptions
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Essays on Advertising research papers
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This 10 page paper looks at how marketing sells perspectives rather than products. The paper considers how perceptiveness are built up with the use of direct and indirect marketing, using others, such as children as agents. The paper illustrates all points with examples to demonstrate their real life application. The bibliography cites 15 sources.
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Pages:
10
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Filename:TS14_TEmarpercp.rtf |
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Paper Title:
Marketing Is Not a Battle of Products; It Is a Battle of Perceptions
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