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Marketing Lessons from Primm Valley Casino Resorts
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Business Marketing Case Study research papers
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This 5 page paper looks at the way Primm Valley Casino Resorts adapted their strategy to appeal to the Latino market. The change s considered from three marketing concepts; target market identification, product development or adaption and pricing. The paper ends by assessing the lessons of the case as they apply to the development of new markets. The bibliography cites 5 sources.
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Pages:
5
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Filename:TS65_TEprimmcas.doc |
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Paper Title:
Marketing Lessons from Primm Valley Casino Resorts
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