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Marketing Mac Computers
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Essays on Advertising research papers
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This 14 page paper begins by describing the very first television commercial for the Macintosh Computer in 1984. That ad set the tone for Apple's marketing of this brand for the future. The writer describes several of Apple's campaigns for the Mac, demonstrating the company's creativity and innovative approach to marketing. Other marketing strategies, such as promotions and joint campaigns are reported. Suggestions are offered at the end. Bibliography lists 18 sources.
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Pages:
14
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Filename:MM12_PGmacmk5.rtf |
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Paper Title:
Marketing Mac Computers
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