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Marketing Marlboro
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This 7 page paper assesses the marketing of Marlboro cigarettes, looking at the development of the marketing and the current (2008) marketing mix before considering the ways in which Philip Morris may improve the marketing for the brand. The bibliography cites 12 sources.
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Pages:
7
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Filename:TS14_TEmmarlboro.rtf |
Paper Title:
Marketing Marlboro
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