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Marketing Mix - Tylenol
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Consumer Behavior Articles research papers
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A 7 page paper. This paper begins with an explanation and discussion of the marketing mix, the 4Ps. The paper then discusses the marketing mix for Tylenol and includes comments about the challenge when Tylenol was laced with cyanide. Bibliography lists 7 sources.
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Pages:
7
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Filename:ME12_PG4pxtyl.rtf |
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Paper Title:
Marketing Mix - Tylenol
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