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Marketing Music On The Internet
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Consumer Behavior Articles research papers
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A 6 page essay on the past, present and future of music marketing. The discussion of the future of music marketing focuses primarily on various forms of Internet marketing. A few of the topics broached are marketing from its earliest days when nearly anyone could be published in sheet music but recordings were scarce, to radio-driven popularity/sales building, to today's Internet market where the mass market approach is reduced to marketing to an audience of one, followed by some anticipated trends for the future. Bibliography lists 7 sources.
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Pages:
6
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Filename:D0_Netmusic.wps |
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Paper Title:
Marketing Music On The Internet
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