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Marketing Plan / Diet Coke
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Business Marketing Case Study research papers
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A 6 page paper that explores a hypothetical problem for Coca Cola. In this scenario, Coca Cola has changed the packaging on their Diet Coke with a resultant decrease in sales of nearly 40 percent. The paper presents a marketing plan to recapture the previous market share. The plan includes an environmental analysis, a SWOT, marketing strategies, a timeline and an evaluation of the plan. One table is included. Bibliography lists 2 sources.
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Pages:
6
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Filename:MM12_Pgdietcoke.wps |
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Paper Title:
Marketing Plan / Diet Coke
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