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Marketing Plan for Al Gore
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The following document can be e-mailed to you TODAY! |
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8 pages in length. When marketing a
candidate, a marketing strategy is developed using the "four Ps"
- product is politics of the campaign platform; push marketing;
pull marketing and the last P is polling. Within this paper we
will discuss the strategies by covering the organizational
issues, including the choice of people, setting up a task chart,
issue positioning, monitoring activities and the role of
fund-raising. In addition, we will consider the strengths and
weaknesses of Al Gore as well as the advertising and
communications strategies necessary to market him. Bibliography
lists 5 sources.
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Pages:
8
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Filename:D0_JGAagore.wps |
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Paper Title:
Marketing Plan for Al Gore
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