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Marketing Plan for DirectInvest Brokerage Service
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Consumer Behavior Articles research papers
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A 10 page paper presenting a marketing plan for a startup online brokerage services firm. The online discount broker is the current news of stock trading. At just over 200,000 trades daily involving more than 100 million shares of stock, Internet trading still represents only a fraction of the total volume of any major exchange, but that volume grows at nearly 50% annually and is expected to grow at an even higher rate after totally secure transactions are assured for trading, as well as with the growth of the Internet. This marketing plan presents a current view of the industry and determines ways that DirectInvest can outlast the competition. Bibliography lists 11 sources.
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Pages:
10
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Filename:D0_Directin.doc |
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Paper Title:
Marketing Plan for DirectInvest Brokerage Service
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