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Marketing Plan for Grand Optics
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Business Marketing Case Study research papers
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This 20 page paper, based on a case study provided by the student, is a marketing plan for opticians and eyewear company in the Middle East which wants to expand in order to increase revenue and profit. The marketing plan presents a strategy to increase revenues by expanding internationally with the use of a franchise model. The paper presents objectives, analyzes the situation of the company and presents a marketing strategy, including looking at the marketing mix and the budget. The bibliography cites 6 sources.
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Pages:
20
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Filename:TS14_TEgrandopt.rtf |
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Paper Title:
Marketing Plan for Grand Optics
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