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Marketing Plan for Marks and Spencer
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International Business Essay research papers
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This 14 page paper examines Marks and Spencer in 2009, looking at the background, external environment, the way that firm competes and the marketing and then suggests a new marketing approach for the firm to adopt, based in the way it competes and the analysis. The bibliography cites 9 sources.
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Pages:
14
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Filename:TS14_TE09mktmarks.rtf |
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Paper Title:
Marketing Plan for Marks and Spencer
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