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Marketing Plan for SoBeä Beverages
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A 5 page marketing plan for an existing product. SoBeä Beverages is a line of ready to serve drinks that spans the gap between soft drink and 'health food.' SoBeä capitalizes on the trend toward other flavors than traditional colas and lemon-limes in such products as their black tea, energy elixirs, cranberry-grapefruit combinations and others, but does so with the addition of herbal ingredients such as ginseng, ginkgo, guarana and echinacea. Bibliography lists 7 sources.
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Pages:
5
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Filename:CC6_KSsobebev.rtf |
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Paper Title:
Marketing Plan for SoBeä Beverages
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