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Marketing Plan for a New Product - A Temperature Control Cup
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This 8 page paper is a marketing plan for the launch and marketing of a new product, the Thermo, a mark that can help increase or decrease the temperature of a drink it contains. The paper starts by looking at financial projections to demonstrate the product is viable. The second part of the paper develops a marketing strategy, identifying the target market and then looking at the 4 P's of product, price, placement and promotion. The last part of the paper considers the competition that will be faced. The bibliography cites 5 sources.
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Pages:
8
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Filename:TS65_TEthermo.doc |
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Paper Title:
Marketing Plan for a New Product - A Temperature Control Cup
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