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Marketing Plan for a Pet Friendly Airline
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Business Marketing Case Study research papers
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This 12 page paper is a marketing plan for an airline offering a new pet friendly service, where passengers can bring their pets into the airline cabin with them. The paper starts of identifying the target audience and then considers the product that will be provided. The marketing plan carries on by looking at marketing channels which will be used for the sale of tickets, pricing strategy, promotion activities and the way in which the marketing strategy may be pursued in the long-term. The bibliography cites 9 sources.
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Pages:
12
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Filename:TS65_TEairpet.doc |
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Paper Title:
Marketing Plan for a Pet Friendly Airline
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