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Marketing Plan for the Square
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Business Marketing Case Study research papers
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This 17 page paper is a proposal for a marketing plan for a new payment processing service called The Square, suitable to be used through a range of wireless devices such as a Smartphone and targeted at small and medium-sized businesses. The paper presents a full marketing strategy, including marketing and financial objectives, identification of the target market, positioning, the general marketing strategy and presentation of the marketing mix. The way in which the marketing strategy will be implemented and assessed is also discussed. The bibliography cites 4 sources.
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Pages:
17
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Filename:TS65_TEsquarep.doc |
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Paper Title:
Marketing Plan for the Square
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