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Marketing, Promotion and Advertising
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Consumer Behavior Articles research papers
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This 3 page paper provides an overview of five studies on the use of marketing, promotion, and advertising in shaping consumer perspectives. This paper considers the use of these elements in defining how consumers respond to products both short and long term. Bibliography lists 5 sources.
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Pages:
3
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Filename:MH11_MHmarkproad.doc |
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Paper Title:
Marketing, Promotion and Advertising
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