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Marketing Proposal for the World Wildlife Fund
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AThis 22 page paper proposes a new marketing campaign for the World Wildlife Fund to increase revenues. The promotion is based on a low cost subscription web cam service. The paper presents a situational analysis, including three sample personas of potential target markets, looks at the market place and positioning of the charity and then uses the 4 P’s of Product, price, placement and promotion to present the new campaign. A budget, key success factors potential and measurements of success are all included. The bibliography cites 3 sources.
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Pages:
22
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Filename:TS14_TEWWFmark2.rtf |
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Paper Title:
Marketing Proposal for the World Wildlife Fund
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