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Marketing QUALCOMM’s Code Division Multiple Access (CDMA) in China
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International Business Essay research papers
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This 19 page report discusses QUALCOMM of San Diego,
California, that owns the patents that are essential to virtually
all aspects of the CDMA wireless telecommunications standards
that have been adopted or proposed for adoption by
standards-setting bodies throughout the world. Since China does
not make CDMA technology, U.S. communications and equipment
suppliers such as QUALCOMM are likely to see their sales soar in
China since it is widely agreed-upon that China is the world’s
fastest-growing mobile telephone market. This paper discusses a
number of aspects associated with marketing CDMA in China.
Bibliography lists 11 sources.
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Pages:
19
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Filename:D0_BWqualco.wps |
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Paper Title:
Marketing QUALCOMM’s Code Division Multiple Access (CDMA) in China
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