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Marketing / Relationship & Transactional
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Consumer Behavior Articles research papers
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[
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This 12 page research paper discusses the differences between the relationship and transactional approaches to marketing. Specific examples of companies using each are included. Also included are examples of how companies have tried to buy customer loyalty - unsuccessfully. Which approach will be required for future competitiveness is discussed. Bibliography lists 8 sources.
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Pages:
12
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Filename:D0_Reltrans.wps |
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Paper Title:
Marketing / Relationship & Transactional
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