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Marketing Research Study Critique
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Consumer Behavior Articles research papers
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A 3 page research paper/critique of a market research study that addresses the features of what constitutes an effective Yellow Page ad. Fernandez and Rosen (2000) conducted a study that recruited 601 patrons of shopping malls in three cities to give their view on simulated Yellow Page ads. The ad information pertained to either florists or caterers, was generally stated or pertained to the product involved, with some ads containing color and some without color (Fernandez and Rosen, 2000). This research found that businesses that advertised using color in their ads were more likely to be called by the study respondents than businesses whose ads did not use color. Bibliography lists 2 sources.
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Pages:
3
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Filename:D0_khyepgad.rtf |
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Paper Title:
Marketing Research Study Critique
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