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Marketing Research and a New Drink for BevCo

 
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Marketing Research and a New Drink for BevCo

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This 23 page paper is written in two parts. The first part of the paper looks at different types of marketing techniques with the aim of determining which is the most appropriate for BevCo to assess the potential of a new drink. The second part of the paper is a 12 slide PowerPoint presentation proposing the new drink, along with a marketing campaign. The bibliography cites 12 sources.
Pages: 22
Filename:TS65_TEbevconewdrink.doc
Paper Title: Marketing Research and a New Drink for BevCo
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