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Marketing Strategies and Analysis of Toys "R" Us
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10 pages in
length. The purpose of this study is to determine the why and
how of marketing strategy for a major firm, as well as an
analysis of whether this strategy is successful. The firm
chosen, Toys "R" Us, is one that will fit into the study
precisely because while it was once the top firm in the industry,
it has now slipped a few notches. By analyzing what went wrong
and how this downward trend can be corrected, the student can
learn some key points about how a firm can continue to exist in
such a competitive environment as today's world has become.
Bibliography lists 6 sources.
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Pages:
10
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Filename:D0_JGAtyrus.wps |
Paper Title:
Marketing Strategies and Analysis of Toys "R" Us
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