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Marketing Strategies of Toys ‘R' Us
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Business Marketing Case Study research papers
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A 12 page research paper examining the recent fortunes of Toys R Us, the largest retailer of toys for kids of all ages, but mostly for the shorter ones. Considered 'unstoppable' throughout the 1980's, mass merchandisers, particularly Wal-Mart, stopped them very effectively in the early 1990's by using low-priced toys to attract more customers to their stores. Toys R Us has taken a hard look at their no-frills warehouse appearance and has decided to change it in hopes of making their stores fun places to be: if customers spend more time there, they'll spend more money, too. Nine references cited.
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Pages:
12
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Filename:D0_Toysrus.doc |
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Paper Title:
Marketing Strategies of Toys ‘R' Us
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