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Marketing Strategy: From Traditional to Customer-Targeted
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An 8 page paper discussing the benefits of strategic shift from traditional to customer-targeted marketing. The organization seeking to provide products or services are more successful when operating within a relationship with the customer. Creating and maintaining such a relationship requires that the organization increasingly turn from traditional marketing methods to those that support customer-targeted concepts. Bibliography lists 11 sources.
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Pages:
11
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Filename:CC6_KSmktTraCusTarStrat.rtf |
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Paper Title:
Marketing Strategy: From Traditional to Customer-Targeted
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