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Marketing Strategy for McDonald's in 1999
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AThis 9 page paper looks at the position of McDonald's in 1999, considering some of the challenges that they were facing in terms of the changing marketplace and macro environment, and discusses the way in which the organization is undertaken a marketing strategy that would have the organization overcome the challenges it faced only in the 21st century. The bibliography cites 7 sources.
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Pages:
9
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Filename:TS14_TEMcDmark99.rtf |
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Paper Title:
Marketing Strategy for McDonald's in 1999
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