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Marketing Strategy of the University of Phoenix Online
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This 6 page paper looks at marketing as it respects universities. However, this unique university targets older, working adults. The market segment is discussed as is the strategy of this organization to attract and keep students. Bibliography lists 9 sources.
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Pages:
6
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Filename:RT13_SA339UOP.rtf |
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Paper Title:
Marketing Strategy of the University of Phoenix Online
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