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Marketing Tesco Vs. Discount Stores
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Term Papers on Applied Operations Management research papers
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An 8 page paper. Mainstream grocery stores in Britain and in other countries are facing fierce competition with low-cost grocery stores. This essay compares some of the elements in this competition, including marketing mix, corporate structure, corporate social responsibility, and other issues and it provides suggestions for Tesco. Bibliography lists 3 sources.
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Pages:
8
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Filename:ME12_PG716037.doc |
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Paper Title:
Marketing Tesco Vs. Discount Stores
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