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Marketing To Out-Of Market Fans
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3 pages in length. Historically, sports fans have held an unwavering loyalty toward the team that played in and represented the city/state where they resided, even if they were not all that impressed with how well the players played or the stats lined up; to root for a team outside of the area was akin to being sacrilegious. Today, however, a great rivalry exists among those of a given location where some fans uphold this allegiance while others –- perhaps as high as forty percent –- place their loyalty with a team that may be based in a state clear across the country. Bibliography lists 1 source.
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Filename:LM1_TLCoutofmarket.rtf |
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Paper Title:
Marketing To Out-Of Market Fans
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